It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life). These typically include content that offers medical, legal, safety, or financial information. You can check a page’s Core Web Vitals, mobile usability, and more right in SEO Anomaly Search Console. For example “social media marketing” has a search volume of 32K (yow).
Page Titles
We can’t predict the changes but based on historical data, we can guess when an update is expected. But every once in a while – usually every 3-6 months, Google also releases a bigger update. These are known as “Broad Core Algorithm Updates” and normally affect millions of websites at a time. To simplify things we can say that these major updates happen when Google “becomes considerably smarter” and is therefore able to show better search results. Most of the time, they are minor updates but sometimes Google releases a bigger update to the algorithm.
Align Content With Search Intent
Listings with images and videos receive more clicks, calls, and direction requests, making it a crucial factor for Google Maps visibility. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories. If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information. Like it or not, customers evaluate businesses based on their online presence. If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere.
That’s because backlinks get spread between pages and are a ranking factor. So you can end up with many weak pages instead of one strong enough to rank. If searchers are likely to value updated content, Google ranks fresh pages higher. Google likely knows that searchers value posts with templates more than those without, so you should probably include one if you want to rank higher for this keyword. Even if your content aligns with search intent, you may not be giving searchers everything they want. There may be subtopics they’re looking for and expecting you to cover.
These approaches can help maintain performance while still getting the insights you need. If you’re working in a team or sharing your spreadsheet with others, ask for feedback. Another pair of eyes might catch something you’ve missed, and collaboration can lead to improvements you hadn’t considered. The choice between RANK.EQ and RANK.AVG depends on your needs.
- Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself.
- Second, aim to create long-form content that comprehensively covers your target topic.
- Remember to regularly post fresh and engaging content on your site to keep it relevant and appealing to both users and search engines.
- Including a table of contents with jump links is an absolute necessity for long-form content.
- Our data shows that use of Schema markup does not correlate with higher rankings.
Record the results you find; otherwise, you won’t be able to track your performance over time. When search personalization is enabled, Google will give you personalized results when it ranks pages. SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options. You can also choose how long your ranking tracking is updated with a 1 day, 3 days, or weekly period. Upon creating your account, you will need to create a project with your website before you can track your keyword performance. The Competitors section gives an overview of the website’s primary search competitors‘ performance.