These posts are termed “low-hanging fruit.” Our job is to keep track of them and give them a revamp or refresh to boost their ranking potential. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos.
Rank higher for more keywords with WebFX
But if you look at these posts, most of them include a template or links to templates. You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking. If you want to rank your homepage, read our guide to homepage SEO.
How to Make a Ranking System in Google Sheets
This is why most of the top 10 results SEO Anomaly are ecommerce category pages, not blog posts. Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries.
If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates.
Remember, you want to be the last click so users don’t have to go back to Google. When users get the answer from you (even when it’s a link) you become more of an authority. By far, the biggest mistake is trying to rank for a single keyword at a time.
- Expertise refers to the credibility and experience of your author(s).
- For the keyword, “SEM marketing agency” HawkSEM ranks top three on Google.
- A bakery that also sells coffee and pastries might list “Bakery” as primary and “Coffee Shop” and “Patisserie” as secondary.
- These tools can extend the functionality of Sheets and automate more complex ranking processes.
- To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions.
Backlinks from highly authoritative websites are the most valuable and can push your website to the top. It’s not impossible, but getting links that can make a difference will require much effort. As a rule of thumb, the pages you want to rank higher on Google should have the greatest number of internal links. Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming).
Among these tools is the Organic Research Report, which can tell you everything you need to know about your Google keyword rankings. The first tool you can use to check your keyword rankings is the Google Search Console. The platform is free and serves as a centralized hub for managing and monitoring your website’s SEO performance.
After all, a well-functioning ranking system is a valuable tool for analysis and decision-making. If you’re feeling adventurous, there are more advanced techniques to explore. These methods can add an extra layer of functionality to your ranking system, making it even more robust and versatile. By using RANK.EQ, you maintain consistency in your rankings, but you might still see gaps. For example, if two students are tied for second place, the next rank will be 4, not 3. One of the first challenges you’ll encounter when ranking data is how to deal with ties.